Cloisters Co., Ltd.'s sports and outdoor UV care brand, BRISAMARINA, will launch its new product, "Athlete Pro EX UV Hard Balm White," on July 1, 2026 (Wed). "Athlete Pro EX UV Hard Balm White" is a highly durable UV balm developed for athletes active in strong UV rays and harsh environments. Its ultra-hard balm formulation suppresses creasing and running due to water, achieving high adhesion and durability (※3). With SPF50+, PA++++, and UV resistance ★★, it supports long-lasting UV protection (※4). Furthermore, starting on the same release date, July 1, 2026, a campaign will be held at participating Murasaki Sports stores nationwide where BRISAMARINA products will be 15% off when purchased together with eligible water-use apparel (swimsuits / trunks / rash guards). Development Background BRISAMARINA has so far been supported mainly by surfers and outdoor enthusiasts as a "sunscreen that doesn't come off easily." In recent years, athletes and marine sports users who are exposed to strong UV rays for long periods have been requesting products that "don't come off even more easily" and "protect skin firmly even in environments where reapplication is difficult." To meet these needs, BRISAMARINA further pursued its commitment to durability, which it has cultivated over time, and developed "Athlete Pro EX UV Hard Balm White" aiming for the highest level of durability in the brand's history. Features of Athlete Pro EX UV Hard Balm White ■ High Adhesion Formulation with Ultra-Hard Balm Firmly adheres to the skin with a unique ultra-hard balm formulation. Reduces creasing and running from sweat and water, protecting skin from UV rays. ■ Highly Durable Design that Resists Water and Doesn't Come Off Easily Formulation designed for activities near water and in strong sunlight, such as surfing, SUP, and triathlon. Supports long-term use. ■ Highest UV Cut Performance in Brand History Achieved SPF50+, PA++++, and UV resistance ★★. Demonstrates high UV cut effect even in intense U