invy (Imby) Releases 'Referral Marketing White Paper 2026' – Introducing 'Product/Service Introduction Behavior': Referrals Shift from 'Incentive-Driven Word-of-Mouth' to 'Altruistic Gifts for Friends'
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Creative Hope Co., Ltd. has released the 'Referral Marketing White Paper 2026' related to its referral marketing cloud 'invy'. This survey reveals that referral behavior is shifting from 'quantity' to 'matching,' the motivation for use is moving from 'benefits' to 'trust in the referrer,' social risk is the biggest psychological hurdle for referrals, and innovators are utilizing referrals as altruistic gifts.