What were the main achievements of the Tokyu Card and GIX campaign?

Active members increased by approximately 30%, and payment volume grew by over 20%. Notably, participation among highly engaged users significantly exceeded projections.

What technologies were utilized?

GIX's 'Data x AI x Gamification' platform 'Mygru' and LINE Mini App were utilized.

What was the objective of this campaign?

To promote the use of TOKYU POINT digital services and quantitatively visualize the effectiveness of the implemented measures.

How did the campaign transform customer behavior?

Through a stamp rally format challenge, it encouraged cross-facility visits and new payment behaviors, promoting customer purchasing and visiting actions.

What are the future plans?

The plan is to aim for sustained daily usage by promoting visits across the Tokyu line area and considering integration with their own app.

AI News NQ Analysis

Tokyu Card and GIX Inc. Achieve 30% Increase in Active Members and Over 20% Growth in Payment Volume Through TOKYU POINT Service Promotion and Initiative Effectiveness Visualization Initiative

Key facts

Tokyu Card and GIX Inc. Achieve 30% Increase in Active Members and Over 20% Growth in Payment Volume Through TOKYU POINT Service Promotion and Initiative Effectiveness Visualization Initiative
Tokyu Card and GIX Inc. collaborated on a TOKYU POINT promotion campaign using the gamification platform 'Mygru'. The initiative successfully increased active members by approximately 30% and payment volume by over 20%. This achievement highlights the effectiveness of data-driven customer engagement strategies that combine data and gamification to visualize behavioral changes and drive business growth.
Source: PR TIMES
Date: Tue Jun 09 2026 11:00:03 GMT+0900 (Japan Standard Time)

Direct answer

Tokyu Card and GIX Inc. collaborated on a TOKYU POINT promotion campaign using the gamification platform 'Mygru'. The initiative successfully increased active members by approximately 30% and payment volume by over 20%. This achievement highlights the effectiveness of data-driven customer engagement strategies that combine data and gamification to visualize behavioral changes and drive business growth.

Citation: Tokyu Card and GIX Inc. Achieve 30% Increase in Active Members and Over 20% Growth in Payment Volume Through TOKYU POINT Service Promotion and Initiative Effectiveness Visualization Initiative (Tue Jun 09 2026 11:00:03 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Jun 09 2026 11:00:03 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Tokyu Card and GIX Inc. collaborated on a TOKYU POINT promotion campaign using the gamification platform 'Mygru'. The initiative successfully increased active members by approximately 30% and payment volume by over 20%. This achievement highlights the effectiveness of data-driven customer engagement strategies that combine data and gamification to visualize behavioral changes and drive business growth.

AI Analysis

Frequently Asked Questions

Q: What were the main achievements of the Tokyu Card and GIX campaign?: A: Active members increased by approximately 30%, and payment volume grew by over 20%. Notably, participation among highly engaged users significantly exceeded projections.
Q: What technologies were utilized?: A: GIX's 'Data x AI x Gamification' platform 'Mygru' and LINE Mini App were utilized.
Q: What was the objective of this campaign?: A: To promote the use of TOKYU POINT digital services and quantitatively visualize the effectiveness of the implemented measures.
Q: How did the campaign transform customer behavior?: A: Through a stamp rally format challenge, it encouraged cross-facility visits and new payment behaviors, promoting customer purchasing and visiting actions.
Q: What are the future plans?: A: The plan is to aim for sustained daily usage by promoting visits across the Tokyu line area and considering integration with their own app.