AI Can Create Correct Output. But It Doesn't Move People.

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KiiRO1010 Inc. launches a 'Communication Design' support service in April 2026 for companies using generative AI. It solves the issue where AI creates correct but unmoving text by applying human 'subtractive editing' to resonate with readers.

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KiiRO1010 Inc. launches a 'Communication Design' support service in April 2026 for companies using generative AI. It solves the issue where AI creates correct but unmoving text by applying human 'subtractive editing' to resonate with readers.

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Source: https://prtimes.jp/main/html/rd/p/000000009.000162990.html | Date: Date unavailable

The use of AI in companies is advancing, and its introduction is accelerating especially in the 'broadcasting domain' such as text creation, advertising production, SNS operation, and PR tasks. While AI is fast, accurate, and can generate output above a certain standard, new challenges are emerging, such as 'It is correct but does not convey' and 'It is well-structured but does not move people.' To address these issues, KiiRO1010 Inc. (Headquarters: Minato-ku, Tokyo, Representative: Shin Koda), which supports communication design between companies and consumers, began offering 'Communication Design' support in April 2026 for companies advancing their use of generative AI in areas like writing, ad creation, SNS operation, and PR. ■ Texts created by AI often actually fail to convey the message. Text generation by AI is rapidly spreading within corporate activities. - Creating SNS post texts - Drafting advertising copies - Drafting press releases - Organizing text for sales materials and proposals In these tasks, AI is highly effective. It is widely used by many companies as a means to produce texts above a certain standard in a short time and improve operational efficiency. However, in the actual workplace, voices like the following are increasing: - It is well-structured but leaves no impression - It is easy to understand but receives no reaction - It is polite but people do not read it through - The information is correct but generates no interest It works as a piece of text. However, it is not reaching the reader. ■ The problem is not the 'transmission of correctness,' but the 'design of how it is conveyed' to the reader. What is important in corporate communication is not just putting out correct information. Who is the reader? What are they interested in right now? What kind of information are they looking for? What kind of angle will move their feelings? Only by determining this sense of distance and temperature with the reader can a text truly convey a message.

AI Can Create Correct Output. But It Doesn't Move People.

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