Cunard has appointed Seven Seas Relations Co., Ltd. (hereinafter referred to as "SSR") as its General Sales Agent in Japan, effective September 1, 2026. SSR will serve as Cunard's point of contact for travel agent partners and customers in the Japanese market, providing booking support and assistance in Japanese. SSR possesses specialized experience in the luxury cruise sector in Japan and currently serves as the general sales agent for Holland America Line and Seabourn, brands under Carnival Corporation, as well as Windstar Cruises and Emerald Cruises. The company's established relationships within the travel industry and its service infrastructure in the Japanese market will ensure a smooth and seamless transition for partners and customers, while also establishing a strong foundation for further expanding Cunard's presence in Japan. Existing bookings will continue to be supported without interruption. [Comment from Elizabeth Fettes, Senior Vice President, Commercial, North America, Japan & Australasia, Cunard] "Japan remains a vital market for Cunard, and through our partnership with Seven Seas Relations, we will continue to deliver a consistently high-quality experience to our customers and travel partners." [Comment from Ritsuko Enomoto, Representative Director, Seven Seas Relations Co., Ltd.] "Cunard holds a special place for Japanese customers, and we are honored to represent the brand in Japan. We will work closely with travel agents and cherish all our customers while supporting Cunard's sustained growth." Inquiries and bookings regarding Cunard in Japan from September 1, 2026, onwards: Seven Seas Relations Co., Ltd. 4F, Dennis Akasaka, 2-20-5 Akasaka, Minato-ku, Tokyo 107-0052 TEL: 03-6869-7117 For inquiries and bookings regarding Cunard in Japan from July 1 to August 31, 2026, please contact the following email addresses: Cunard Japan Support: CunardJapanSupport@cunard.com Cunard Japan Guest Relations: CunardJapanGuestRelations@cunard.com [About Cunard] C