Impulse Buying vs. Thoughtful Planned Buying: Which Brings More Happiness? The 'Impulse Buying Threshold' is 3,000 Yen
NQ Score
36/100
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4
AI Summary (NQ-processed)
All About Inc. and NTT Docomo's joint recommendation site 'Ichioshi' conducted a survey on 'Impulse Buying and Planned Buying in Online Shopping' targeting consumers nationwide. The survey revealed that the impulse buying threshold is 3,000 yen, and highlighted purchasing behaviors amidst increasing selection fatigue due to information overload and growing caution against fake reviews.