New Method to Lower the Barrier to End-of-Life Planning: Shumin Club Uses Board Games to "Personalize" It and Drive Store Consultations
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Oustance Inc., operating the senior SNS "Shumin Club," partnered with "Shukatsu to Souzoku no Madoguchi" to host an end-of-life planning board game and seminar. This initiative introduces a new customer acquisition model that lowers the psychological barrier to end-of-life planning and encourages seniors to seek in-person consultations.