[April 28 is Senior Day] Modern 'Shukatsu' is Positive: How 'Experience' Moves Seniors Who Can't Act Alone
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Oustance Inc., operator of the senior SNS 'Shumibito Club,' conducted a survey of 1,973 seniors. The results show that 'Shukatsu' (end-of-life planning) has shifted from death preparation to positive life design. The survey highlights that experiential events significantly boost conversion to professional consultations.