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New White-Concept Sweet Brand 'SIRONOCA' Debuts at Ginza Mitsukoshi from June 3

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Original Ai Co., Ltd. announces the launch of its new sweet brand 'SIRONOCA', centered on the concept of 'white'. A pop-up shop will open at Ginza Mitsukoshi from June 3, 2026, featuring six items including a white Baumkuchen.

AI Analysis

Frequently Asked Questions

Q: Where can I buy SIRONOCA products?
A: At the POPUP SHOP on B2F of Ginza Mitsukoshi Main Building from June 3 to June 30, 2026.
Q: What is special about SIRONOCA?
A: It is a 'white'-concept sweet brand using special eggs with white yolks and Nasu milk, focusing on the flavor of ingredients.
Q: What is the price of SIROnoCHEESE PREMIUM?
A: 3,240 yen (tax incl.) for a whole piece. Production is limited due to the labor-intensive process.