MFRO Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Hironori Kitawaki) conducted an "Awareness Survey on Things People Don't Want to Cut Back On Even If Household Finances Are Tight" targeting 500 men and women aged 20 and over, and ranked the data. Many people are likely feeling the burden on their household finances due to rising prices of groceries, daily necessities, and utility costs. However, even if they think "I need to save money," there are also many who feel there are certain expenses they absolutely do not want to cut. Craudia Recruitment Site Creation Agency (https://craudia-recruit-create.com/), operated by MFRO Inc., conducted a survey asking 500 men and women aged 20 and over about "Things they don't want to cut back on even if household finances are tight." The results have been compiled into a ranking. Ms. Midori Ohno, representative of Fuyo Real Estate & FP Office LLC, has provided comments on the survey results. [Regarding the Use of Data and Images] When using the survey results and images from this release, please include a link to the official website of "Craudia Recruitment Site Creation Agency" (https://craudia-recruit-create.com/) as the source. [Survey Overview] Target Audience: Men and women aged 20 and over Survey Period: June 17, 2026 Survey Organization: In-house survey Survey Method: Voluntary response via internet Valid Responses: 500 people (357 women / 143 men) Responder Age Groups: 20s 19.6% / 30s 32.2% / 40s 28.0% / 50s 15.6% / 60s and over 4.6% [Survey Results Summary] - 96.8% feel the pinch of household finances on a daily basis. - The #1 thing people "absolutely don't want to cut back on even if household finances are tight" is "food expenses." - The #1 thing people "cut back on first" for the sake of household finances is "food expenses." 96.8% Feel the Pinch of Household Finances on a Daily Basis Of those who feel the pinch of household finances on a daily basis, 96.8% responded "very much" (62.4%) or "somewhat" (34.