m-fro Inc. (Headquarters: Shibuya-ku, Tokyo, Representative: Hironori Kitawaki) conducted an "Awareness Survey on SNS of Product/Service Operators" targeting 501 people with experience purchasing online, and ranked the data. When considering a product or service, do you check the "operator's SNS" in addition to the official website and review sites? Official SNS is a place where the stance of a company or operator can be easily seen through "content," "update status," and "interaction with users." Craudia Media Placement Support Service (https://craudia-citation.com/), operated by m-fro Inc., conducted a survey on "SNS of Product/Service Operators" among 501 people with experience purchasing online. The results were compiled in a ranking format. Mika Mori, representative of m-pixel labo, provided insights into the survey results. [Request for Citation/Reprint of Data] When using the survey results and images from this release, please be sure to include a link to the detailed survey page (https://craudia-citation.com/column/5625). [Survey Overview] Target Audience: People with experience purchasing online Survey Period: January 15-22, 2026 Survey Organization: In-house survey Survey Method: Voluntary response via internet Valid Responses: 501 people (313 women / 188 men) Responder Age Groups: Teens 1.2% / 20s 20.0% / 30s 31.4% / 40s 27.2% / 50s 17.2% / 60s and over 3.0% [Survey Results Summary] - 70.1% of people check the operator's SNS when considering products or services. - The most checked SNS by women is "Instagram," and by men is "X." - For both women and men, the most important point when checking an operator's SNS is "the content of the posts." - The SNS that women feel is trustworthy is "Instagram," and men feel is "X." - The SNS that both men and women feel is not very trustworthy is "X." - 62.9% of people stopped their purchase or application after checking the operator's SNS. 70.1% of people check the operator's SNS when considering products or services.