How many people check media coverage before purchasing?

65.0% of respondents said they check media coverage when choosing products or services.

Which media is most trusted?

TV ranked first for both genders, trusted by 40.4%, followed by major websites and newspapers.

Do people care about timing and frequency of coverage?

Yes. 60.6% consider the timing, and 55.8% the number of features—both are key decision factors.

Survey on Consumer Awareness of Media Coverage for Products, Services, and Companies: 500-Person Poll by Gender

Key facts

Survey on Consumer Awareness of Media Coverage for Products, Services, and Companies: 500-Person Poll by Gender
Emfro Corporation conducted a survey of 500 internet shoppers, revealing that 65.0% check media coverage when choosing products or services. Television emerged as the most trusted media outlet for both men and women.
Source: PR TIMES
Date: Mon Jun 15 2026 22:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Emfro Corporation conducted a survey of 500 internet shoppers, revealing that 65.0% check media coverage when choosing products or services. Television emerged as the most trusted media outlet for both men and women.

Citation: Survey on Consumer Awareness of Media Coverage for Products, Services, and Companies: 500-Person Poll by Gender (Mon Jun 15 2026 22:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Mon Jun 15 2026 22:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Emfro Corporation conducted a survey of 500 internet shoppers, revealing that 65.0% check media coverage when choosing products or services. Television emerged as the most trusted media outlet for both men and women.

AI Analysis

Frequently Asked Questions

Q: How many people check media coverage before purchasing?: A: 65.0% of respondents said they check media coverage when choosing products or services.
Q: Which media is most trusted?: A: TV ranked first for both genders, trusted by 40.4%, followed by major websites and newspapers.
Q: Do people care about timing and frequency of coverage?: A: Yes. 60.6% consider the timing, and 55.8% the number of features—both are key decision factors.