Ed.Inter Co., Ltd. has been selected for the "20 Companies Pioneering the Toy Industry." Ed.Inter Co., Ltd. (Headquarters: Amagasaki City, Hyogo Prefecture, Representative Director: Takahiro Narai, hereinafter Ed.Inter), which develops the educational toy brand "GENI (Geni)", is pleased to announce that it has been selected in the "Strengthening Consumer Touchpoints" division of the "20 Companies Pioneering the Toy Industry" announced by the Ministry of Economy, Trade and Industry on June 26, 2026 (Fri). ■ Background | Environmental Changes Surrounding the Toy Industry and the "20 Companies Pioneering the Toy Industry" Ministry of Economy, Trade and Industry "20 Companies Pioneering the Toy Industry" The "20 Companies Pioneering the Toy Industry" was a public call for applications as part of the "Toy Compass" initiative, a new guideline for the promotion of the toy industry by the Ministry of Economy, Trade and Industry. Amidst significant changes in the toy industry environment, such as declining birthrates, digitalization, and consumer behavior, 22 toy-related companies that have achieved remarkable results in the fields of "global expansion," "acquiring diverse fan bases," and "strengthening consumer touchpoints" were selected to ensure sustainable development in the future. ■ Reasons for Selection and Ed.Inter's Recognized Initiatives Our company was selected in the "Strengthening Consumer Touchpoints" division out of the three divisions, with high praise for "Deepening Customer Engagement through Education and Directly Managed Bases" and "Integrated Planning and Development that Circulates Education and Manufacturing." Ed.Inter emphasizes direct contact with consumers and strives to deepen customer understanding through the following initiatives: 1. Customer Engagement and Product Development Starting from Preschools In addition to the preschools opened in 1988 and 1989, our company opened a new branch in April 2026. Catering to children from prenatal to elemen