Hakuhodo DY Group's Daiko and Branded Entertainment Company SIA Media Form Capital and Business Alliance
NQ Score
40/100
N1 Content Completeness
4
AI Summary (NQ-processed)
Hakuhodo DY Group's Daiko and SIA Media, a company specializing in branded entertainment, have formed a capital and business alliance. The aim is to maximize brand value by constructing sustainable IP assets through branded entertainment and influencer co-creation in an era of advertising avoidance.