Eisia Inc. (Headquarters: Takarazuka City, Hyogo Prefecture, Representative Director: Eiji Usui) has partnered with DMEGC (Hengdian Group Dongci), a major manufacturer boasting one of the world's largest production scales, to officially launch a "direct-from-manufacturer" supply service for alkaline dry batteries in Japan. This initiative follows the "Japan's First Direct Sales System for Ferrite Magnets" announced in May 2026, and marks the "Procurement Reform Series Vol. 2." By offering alkaline dry batteries with world-class quality through a "direct sales scheme," we will achieve significant reductions in procurement costs. ■ "Manufacturer Direct Sales Scheme" Transforms Procurement and Distribution Structures The typical distribution of dry batteries follows a multi-stage structure: [Manufacturer → Trading Company → (Secondary Trader) → Wholesaler → Retailer/Corporation]. However, by directly partnering with DMEGC, Eisia has established an "extremely simple direct sales route": [Manufacturer → Eisia → Retailer/Corporation]. Diagram: Comparison of Manufacturer Direct Sales Routes This enables: Significant reduction in intermediate margins Cost optimization for large-volume procurement Stable supply and short delivery times thereby transforming the very procurement structure of companies. This will allow for the optimization (cost reduction) of procurement costs for companies that use tens of thousands to hundreds of thousands of dry batteries annually, as well as for organizations and municipalities preparing disaster stockpiles. ■ "Hidden Cost Burdens" and Challenges in Dry Battery Procurement Dry batteries are essential consumables used in large quantities across all products and sites, including remote controls, IoT devices, toys, disaster preparedness supplies, and measuring instruments. However, in recent years, the rising cost of everyday batteries has become a burden due to the weak yen and soaring raw material and logistics costs. In reality, the retail