EQML Co., Ltd. (EQML, Machida City, Tokyo; Representative Director: Hiroshi Maeda) has started accepting applications for its partner program targeting businesses aiming at co-creating "the highest level of service" based on ISO23592 (Service Excellence), beginning June 30, 2026. In collaboration with (General Incorporated Association) Japan CSR Association—an official certification body for the Hospitality Certification Standard selected by the Ministry of Economy, Trade and Industry (METI)—EQML will provide comprehensive support from certification assistance to issuance of Maturity Assessment Registration Certificates. Following outreach activities at Osaka-Kansai Expo 2025 (August 2025) and Earth Day Tokyo 2026 (April 2026), the company will formally launch its expanded cooperation framework with domestic enterprises and international co-creation partners. Below is an explanation of the background and framework of this initiative. To advance a project where businesses deliver "the highest level of service" to customers, thereby increasing customer sales, expanding market share, enabling new product development, and ultimately contributing to world peace, EQML Co., Ltd. has developed and introduced a co-creation methodology called "Service Excellence SE (ISO23592)." We exhibited at the Osaka-Kansai Expo 2025 in the "SDGs Challenge Enterprise Site" booth. Theme: Exhibition titled "Contributing to World Peace through Co-Creation by Promoting ISO23592." ISO23592 is an international standard proposed by Germany and jointly supported by the European Union. Our exhibition theme was aligned with the "Hospitality Certification Standard (introduction of criteria compliant with Service Excellence SE: ISO23592)" to contribute to solving social issues and achieving world peace. Additionally, Franco-Poné Manu Shimaoka (a multilingual married comedy duo from Yoshimoto Kogyo) joined the initiative, as their corporate philosophy of "contributing to world peace through laughter" a