RboW TOKYO,IN STILLNESS Intercosmesi Japan Co., Ltd. (Head Office: Shibuya-ku, Tokyo, President: Kenji Mamedata), which develops innovative overseas cosmetic and fragrance brands, will launch two types of solid perfumes, the brand's first, from "RboW (Arubou)", a lifestyle beauty brand from South Korea that it distributes as the sole agent in Japan. These will be pre-released at the "Perfume Summer Market curated by ISETAN MEN'S" event, held from July 8 (Wed) to July 21 (Tue), 2026, at the Cosmetics Promotion area on the 1st floor of Isetan Shinjuku Men's Building. |RboW's Concept of "Scent" as Self-Expression RboW is gaining attention both in South Korea and internationally as a lifestyle brand that incorporates art into daily life through scent. It believes that fusing the similar yet distinct senses of sight and smell is an important tool for self-expression. "The scent one emits becomes a visual that illuminates oneself." This is the essence of art and the most fundamental concept for expressing "individuality." Based on this concept, RboW's scents are pursued to be intuitive, simple, and free, by eliminating unnecessary elements. Through its products, RboW aims to highlight the unique personality of each wearer and propose the ultimate self-expression as art. |Pre-sale of Two Types of Solid Perfumes, the Brand's First RboW will be exhibiting at "Perfume Summer Market curated by ISETAN MEN'S" for the third consecutive year. This year, in addition to the pre-release of the brand's first solid perfumes, RboW will showcase all 8 types of its fragrances, including "PARFUMS DE TOKYO." The brand will deliver its worldview, artistically coloring everyday life through scent. Two popular scents in South Korea and Japan are newly introduced as the brand's first solid perfumes. As a fragrance item that allows for easier enjoyment of scent, solid perfumes are compact and portable, making it easy to wear fragrance on the go. With an alcohol-free formula, they can be enjoyed