nahes Intercosmesi Japan Co., Ltd. (Head Office: Shibuya-ku, Tokyo / President: Kenji Mamedata), which imports and sells premium Korean brands, will launch the fragrance brand "nahes" in Japan as its general distributor. Following a pre-sale at the "Perfume Summer Festival curated by ISETAN MEN’S" held at Isetan Shinjuku Men's Building 1F Cosmetics Promotion from July 8 (Wed) to July 21 (Tue), 2026, the brand is scheduled to be sequentially rolled out at select shops starting in October. nahes nahes is a fragrance brand established in October 2025 by Creative Director Lee Sehan, who has worked globally as a model. Rather than focusing on sophisticated luxury or perfected beauty, the brand creates scents with the theme of "RAW SENSUALITY," focusing on innate human instincts, emotions, and charms that cannot be fully explained in words. nahes, which constructs scent, visuals, and spatial experiences within a consistent worldview, has garnered attention among creators and fashion industry professionals in South Korea and became a topic of conversation with its campaign featuring globally active model and actress NANA. ■In Search of a Scent The origins of nahes trace back to a media art project Sehan was working on in New York. While working on video and exhibition expressions, he was searching for a scent essential to a particular exhibition but could not find one that materialized his envisioned image. "If I can't find it, I have to make it myself." From this desire, he repeatedly prototyped with perfumers, and a project that began as a scent for an exhibition eventually developed into a brand concept. After approximately four years of preparation, nahes was born. The brand name is derived from reading his own name, "Sehan," backward, and also from a German word meaning "something familiar." ■Raw Sensuality As its brand philosophy, nahes finds value not in luxury or overly refined beauty, but in the charm that arises from imperfection, instinct, and intuition. The two