kuoca Intercosmesi Japan Co., Ltd. (Head Office: Shibuya-ku, Tokyo, President: Kenji Mamedata), which develops innovative overseas cosmetic and fragrance brands, is pleased to announce the first exhibition of "kuoca," a beauty brand from Seoul, South Korea, inspired by fine dining, as its general agent in Japan. The event, "Perfume Summer Festival curated by ISETAN MEN'S," will be held at Cosmetics Promotion, 1st Floor, Men's Building, Isetan Shinjuku Store, from Wednesday, July 8 to Tuesday, July 21. During the event, three new fragrances will be released in advance, including "MATCHA LATTE EAU DE PARFUM" and "DARK TEA EAU DE PARFUM," which express the trending tea fragrance with kuoca's unique approach. kuoca offers creative blends that express memories, emotions, and seasonal scenery through scent, much like a dish from a fine dining experience. | kuoca's First Exhibition at "Perfume Summer Festival curated by ISETAN MEN'S" "kuoca" is a beauty brand from Seoul, South Korea, derived from the Italian word for "chef." Inspired by the philosophy of fine dining, it pursues a sensory experience without compromise in function, scent, or texture. Instead of mass production, kuoca proposes products meticulously crafted like a dish for the gourmands of the skin. "Scent" is the taste that remains most vividly in memory without being tasted on the tongue. The fragrance collection "PERFUME BLENDS" was born from this idea, encapsulating gastronomic experiences, seasons, temperatures, emotions, and memories in a single drop of scent. This marks kuoca's first participation in the "Perfume Summer Festival curated by ISETAN MEN'S," where three new fragrances will be introduced. | Transforming the Popular Tea Fragrance into kuoca's "Gourmet Scent" "MATCHA LATTE EAU DE PARFUM" Tea note fragrances have been gaining attention in recent years. Among them, kuoca proposes a new charm through its unique blends inspired by fine dining sensibilities. "MATCHA LATTE EAU DE PARFUM" is a woody