Hokkaido Mori Town: Naming Rights for New Cherry Blossom Species Sought for 100 Million Yen via Furusato Nozei!
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Mori Town, Hokkaido, is seeking 100 million yen via Furusato Nozei for the naming rights of a new cherry blossom species. This unprecedented initiative aims to protect the cherry blossoms and revitalize the region. Local payment-type donations are also accepted during the cherry blossom festival.