What is Yasuhiko Kono's lecture about at the IPROS exhibition?

It covers the 'quality trap' Japanese companies fall into, resolving the gap between tech perspectives and customer needs to build marketing designs that win customers.

When is the '2nd AI/DX Sales & Marketing Exhibition' held?

It will be held from July 29 (Wed) to July 31 (Fri), 2026, at Ariake GYM-EX.

How much does it cost to attend the event?

Attendance is free with advance registration.

AI News NQ Analysis

IPROS to Host Special Lecture on the 'Quality Trap' at AI/DX Exhibition

NQ Score 72/100

N1 Content Completeness 8

AI Summary (NQ-processed)

IPROS will hold a special lecture featuring Yasuhiko Kono from the Japan Marketing Association at the 'AI/DX Sales & Marketing Exhibition' starting July 29, 2026, at Ariake GYM-EX. The session will discuss breaking free from the 'quality trap'—where companies with strong technical capabilities struggle to sell—and explain value design based on a customer-centric perspective.

AI Analysis

Frequently Asked Questions

Q: What is Yasuhiko Kono's lecture about at the IPROS exhibition?: A: It covers the 'quality trap' Japanese companies fall into, resolving the gap between tech perspectives and customer needs to build marketing designs that win customers.
Q: When is the '2nd AI/DX Sales & Marketing Exhibition' held?: A: It will be held from July 29 (Wed) to July 31 (Fri), 2026, at Ariake GYM-EX.
Q: How much does it cost to attend the event?: A: Attendance is free with advance registration.