Initial Inc. (Headquarters: Minato-ku, Tokyo; President: Yui Fujiwara; hereinafter referred to as Initial), which operates the SNS marketing label "SHIP" specializing in beauty, conducted a "Beauty Insights Survey" on beauty consciousness, purchasing behavior, and SNS contact among 520 women aged 15 to 64 nationwide, targeting Autumn/Winter 2026. This survey investigated interest in beauty trends, beauty information gathering behavior, and resonance with SNS trends. Furthermore, through free-response questions, changes in beauty keywords and values that women are focusing on for Autumn/Winter 2026 were analyzed. The results revealed a growing interest in "lip care," "moisturizing care," "natural skin makeup," and "brow beauty." The background to this trend includes a shift towards efficiency, exemplified by the "cancel culture" movement, and the permeation of values that prioritize time and cost efficiency (typhoon/cost-performance). Based on the survey results, SHIP will announce the "2026 Autumn/Winter Beauty Trend Forecast." ■ Survey Overview Survey Period: June 19, 2026 (Fri) 11:00 AM - June 21, 2026 (Sun) 11:59 PM Survey Method: Internet Survey Target Audience: 520 women aged 15-64 nationwide ■ Summary of Autumn/Winter 2026 Beauty Trends In the Autumn/Winter 2026 beauty market, "what to keep" is becoming a more important value than "what to add." Previously, the beauty market was dominated by "additive beauty," which incorporated new ingredients and processes. However, with the rise of "cancel culture" and time-efficiency consciousness spreading primarily through social media, values are shifting towards "subtractive beauty," which involves selecting only what is truly necessary. As a result, "skin-first beauty" that refines the skin, "multi-functional hybrid cosmetics," "lumi-matte textures," and "impression-making makeup centered on eyebrows" are emerging as key trends for Autumn/Winter 2026. Trend Tendency 1 | "Less is more comfortable." "Minimal Beauty" Goe