LED Dynamics Fukuoka (Head Office: Chuo-ku, Fukuoka City, Fukuoka Prefecture; Operation: Art Advertising Co., Ltd.) has installed a large "vertical" LED vision (2.5m wide x 5.5m high) – the first of its kind in the Oita Station front area – at the JR Oita Station Square, Oita City's largest traffic hub, and officially commenced operations in June 2026. This new media, boasting unparalleled appeal, fuses high-definition, ultra-bright LEDs with speakers from the world-leading audio brand "BOSE," simultaneously captivating both sight and sound. *As a "voice-enabled, large vertical LED vision" in the Oita Station front area (self-researched). ── Why "Vertical" Now? 3 Overwhelming Benefits for Advertisers In modern marketing, consumers' attention, particularly those aged 10-30, is optimized for "vertical (smartphone)" content. This vision has installed this trend into the real streetscape. 1. SNS Content "As Is" on the Big Screen Vertical video assets distributed on TikTok, Instagram Reels, YouTube Shorts, LINE VOOM, etc., can be broadcast directly without the need for resizing. This maximizes cross-media effects through the "complete linkage" of web advertising and real-world media. 2. "Oita's First" Vertical Form Draws Passersby's Gaze Upward For passersby accustomed to traditional horizontal visions, the massive vertical structure, 5.5m high, provides a strong visual impact on its own. It exudes an overwhelming presence that won't get lost, even in a competitive visual environment like a station square. 3. Fusion of "High-Definition, High-Quality Images" x "BOSE's Clear Audio" The 2.9mm pitch high-definition LED realizes detailed and vivid image expression. Furthermore, "BOSE speakers" were adopted, ensuring sound is clear and reaches listeners without distortion, even amidst crowds. This creates powerful engagement that makes people "stop and watch/listen," rather than just being background visuals. ── Why is "High-Quality Sound" Necessary for Outdoor Advertising? 3