Hair Care Brand 'COREME' Fully Renews, Focusing on 'Aging' of Hair and Scalp Due to Age. New Release on May 12, 2026 (Tuesday)

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Arimino Co., Ltd. will fully renew its premium hair care brand 'COREME' on May 12, 2026. Focusing on the 'aging' of hair and scalp due to age, the brand aims for a 'natural hair feel' finish that moisturizes from within, incorporating unique 'Horse Chestnut Extract' and 'Helix Shot Ingredient'.

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Arimino Co., Ltd. will fully renew its premium hair care brand 'COREME' on May 12, 2026. Focusing on the 'aging' of hair and scalp due to age, the brand aims for a 'natural hair feel' finish that moisturizes from within, incorporating unique 'Horse Chestnut Extract' and 'Helix Shot Ingredient'.

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Source: https://prtimes.jp/main/html/rd/p/000000072.000048139.html | Date: Date unavailable

Arimino Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Daisuke Tao) will fully renew and launch its premium hair care brand 'COREME' on May 12, 2026 (Tuesday). (Beauty salon exclusive product) Since its launch in April 2020, 'COREME' has garnered support as an aging hair care brand that focuses on age-related structural changes in hair and brings out beauty from the 'core' of the hair. With this renewal, in addition to the previous approach to hair structure, we aim for further evolution in hair care by focusing on the 'aging of the scalp and hair*1,' which is the cause of aging hair concerns. Towards hair that allows you to freely enjoy hair design even as you age. 'COREME' supports the potential of 'adult hair*1' free from concerns, together with hairdressers. ■Concept: 'Together, beautiful hair for life.' *Image is for illustration purposes only. Hair concerns such as dryness, frizz, and volume loss that appear with age are not merely damage, but are caused by the 'aging of the hair and scalp itself*1.' In conventional care that repairs and moisturizes with oil, it is not uncommon for new concerns such as stickiness and a feeling of thinning hair to arise. COREME has fundamentally re-evaluated these changes in adult hair and has completely revamped its formulation and design to achieve a 'natural hair feel' finish that moisturizes from within, without relying solely on oil. ① Approach to scalp aging Due to factors such as dryness, UV rays, oxidation, and glycation, the scalp tends to become sensitive. This leads to a decrease in the ability to produce hair and a decline in internal and external functions. In this renewal, COREME's common unique ingredient 'Horse Chestnut Extract*2' is blended. It cares for the scalp and aids in the power to produce hair. *Illustration is for illustration purposes only. ② Approach to hair aging It is known that aged hair is not damaged, but rather grows with a disordered α-helix (helical struct

Hair Care Brand 'COREME' Fully Renews, Focusing on 'Aging' of Hair and Scalp Due to Age. New Release on May 12, 2026 (Tuesday)

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