Challenging a New Endeavor, 'Media Fragrance Brand' 'Morito,' Connects to 'Tourism Linked with People, Lifestyles, and Culture' through Scent—Originating from Akita, the 'Wood Capital' Noshiro

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Aoyajiro Inc., based in Noshiro City, Akita Prefecture, has launched a crowdfunding campaign on CAMPFIRE for its 'media fragrance brand,' 'Morito,'. This project is a first-of-its-kind initiative in Japan that not only sells perfumes and distilled water utilizing the scent of Akita cedar but also uses fragrance as a medium to convey the region's culture and people, ultimately leading to an experiential 'tourism with a human face.' With a funding goal of 1 million yen, rewards include products as well as experiences like a '1-Day Tour of Noshiro, the Wood Capital,' aiming to build a new relationship with the region that goes beyond consumption.