iRidge Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kentaro Oda; TSE Growth: 3917; hereinafter "iRidge") and its consolidated subsidiary Qoil Co., Ltd. (Reading: Coil; Headquarters: Minato-ku, Tokyo; President and CEO: Koji Yamashita; hereinafter "Qoil"), which develops marketing communication design business, are pleased to announce that "LINKFUN," a LINE-based sales promotion and customer development tool provided by both companies, has been continuously adopted by House Wellness Foods Co., Ltd. for its "Ukon no Chikara" brand, and the second phase of the campaign will begin on July 1, 2026. Record-Breaking Response in the First Phase and the Next Step House Wellness Foods first implemented a campaign using LINKFUN within a LINE mini app last winter. By significantly simplifying the application process, eliminating the hassle of traditional new user registration and serial number entry via external browsers, the campaign achieved the largest number of applications in the history of the Ukon no Chikara brand. Furthermore, the official LINE account opened for the campaign acquired approximately 100,000 friends, forming a foundation for building continuous relationships with customers using LINE. In response to the significant positive reception of this campaign, the second phase has been launched to further deepen communication with customers. Goal of the Second Phase: Implementing Bonus Points to Encourage "Short-Term Habituation" To encourage more customers to continue enjoying the product, the "Blow Away the Heat! Ukon no Chikara GO!GO!GO! Campaign," launching this time, incorporates a new feature that connects trial purchases to "short-term habituation" of three or more uses. Specifically, a mechanism has been added where bonus points are awarded when customers read the 2D code attached to eligible products and participate in the campaign a cumulative total of three times. By combining this with continuous information dissemination (CRM) from th