Collapse of the 'Coupons Rule All' Trend Among Gen Z in Retail App Notifications: Latest Survey on Supermarkets, Department Stores, and Drug Stores
NQ Score
85/100
N1 Content Completeness
9
AI Summary (NQ-processed)
A survey by iRidge involving 4,016 respondents reveals that Gen Z's interest in retail app coupons is plummeting. Young consumers now prioritize in-store experiences and exhibit seamless OMO behaviors, often purchasing online after receiving push notifications.