AITRIGGER Inc. has expanded the service offerings of its marketing AX support service "AXer" starting June 2026, by providing an infrastructure for continuous accumulation of advertising data as an additional resource. This initiative addresses the challenge within their own ad operations where collected data was not retained, hindering long-term trend analysis and anomaly detection. The company developed, operated, and verified a mechanism for data accumulation to resolve this issue before offering it as a service. This is positioned as part of their marketing AX efforts to transform operations from ad-hoc data collection by individuals to a state where the organization accumulates and makes decisions based on data. From the Moment of Collection, Data Becomes Outdated In advertising operations, it is essential to regularly collect data from media and websites to identify week-over-week or month-over-month changes and to detect sudden anomalies. However, even in their own operations, the foundational data collection process remained manual and person-dependent. Media spreadsheets were manually downloaded, aggregated, and pasted by the person in charge. No history was retained, making it difficult to reproduce the same aggregations later. Furthermore, Microsoft Clarity, used for website behavior analysis, only returns the last three days of data via its API. If left unattended, past data disappears, making it impossible to grasp long-term trends or detect anomalies compared to normal periods. Without retaining data, retrospective analysis is impossible, and the foundation for decision-making starts from scratch each time. To resolve this situation, they built an accumulation mechanism within their own ad operations, verified it through daily automated execution, and determined it could withstand production use. It is now offered as an additional resource for AXer. Making "Continuous Accumulation" the Organizational Standard The key is not to collect individual data p