*Functional ingredient: Kuzu flower-derived isoflavones (as tectrigenins) Hugkumiplus Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Shohei Yamamura, hereinafter referred to as "our company") will hold its first store exhibition for the functional food brand "No.C" (Number C) at a special corner on the 2nd floor of @cosme TOKYO, for a limited time from July 1, 2026 (Wednesday) to July 28, 2026 (Tuesday). No.C was launched in April 2026 as a functional food containing kuzu flower-derived isoflavones (as tectrigenins). With the brand concept of "Loosely, beautifully. Lightness even for the heart," it has been expanding its support primarily through its own EC site and EC malls. This exhibition marks the first time that No.C, which has only been available online, will have a real space to meet customers directly. About No.C (Number C) No.C is an inner care brand with the theme "My protective habit for not overdoing it." Until now, dieting has often been associated with "restricting something" or "pursuing it stoically." However, what we value is "changing positively while taking care of yourself." In addition to ingredients scientifically proven to help lower BMI, we have luxuriously packed it with "1,000mg of Vitamin C" and "beauty ingredients" that we truly desire. "No.C" aims to be a supportive "amulet" that makes tomorrow more enjoyable. Product Features 1. Gently approaches abdominal fat and weight with the power of "flowers" (Functional Food) "No.C" contains ingredients derived from the long-loved "kuzu flower" (kuzu flower-derived isoflavones). Kuzu flower-derived isoflavones (as tectrigenins) have been reported to help reduce abdominal fat (visceral fat, subcutaneous fat) and waist circumference in individuals who are overweight, aid in weight loss, and help lower high BMI. It supports a refreshed daily life, as if clearing away unnecessary things accumulated in the body. 2. 1,000mg of beauty charge, including the popular "l