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The 'Lager's Counterattack' Begins in Craft Beer: Shimanami Brewery Launches 'Smoke Lager' as First in New Series

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AI Summary (NQ-processed)

Shimanami Brewery Inc. launched 'Smoke Lager,' the first entry in its new 'Lager's Counterattack' series, on May 19, 2026. Challenging the ale-dominated craft beer market, this fragrant yet light lager brewed with German smoked malt proposes the diverse appeal and potential of lager beers.

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Frequently Asked Questions

Q: What characterizes Shimanami Brewery's Smoke Lager?
A: It features the roasted aroma of German smoked malt paired with a light, easy-drinking lager profile, making it highly food-friendly.
Q: What is 'Lager's Counterattack'?
A: It is a new craft beer series designed to reintroduce the depth and diversity of lagers to an ale-dominated market.
Q: Has Shimanami Brewery won any awards?
A: Yes, their flagship 'Strike Pilsner' won the Country Winner prize at the World Beer Awards for two consecutive years (2024, 2025).