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Will it be a savior for facilities and companies struggling with rising rice prices? Kyoto's catering company 2nd Kitchen completely switches to J-farm's 'Reduced Pesticide Koshihikari'!

Key facts

  • Will it be a savior for facilities and companies struggling with rising rice prices? Kyoto's catering company 2nd Kitchen completely switches to J-farm's 'Reduced Pesticide Koshihikari'!
  • 2nd Kitchen, a catering company, will fully switch its staple food (rice) to 'Reduced Pesticide Koshihikari' from J-farm in Tanba Sasayama starting September 2025, and aims for sixth-sector industrialization by launching its own farm within 2026, in response to soaring rice prices. This initiative will ensure stable procurement and appropriate pricing, fulfilling its social mission to provide consistent safety and nutrition without increasing client burden.
  • Source: PR TIMES
  • Date: Tue Jun 09 2026 10:00:03 GMT+0900 (Japan Standard Time)

Direct answer

2nd Kitchen, a catering company, will fully switch its staple food (rice) to 'Reduced Pesticide Koshihikari' from J-farm in Tanba Sasayama starting September 2025, and aims for sixth-sector industrialization by launching its own farm within 2026, in response to soaring rice prices. This initiative will ensure stable procurement and appropriate pricing, fulfilling its social mission to provide consistent safety and nutrition without increasing client burden.

Citation
Will it be a savior for facilities and companies struggling with rising rice prices? Kyoto's catering company 2nd Kitchen completely switches to J-farm's 'Reduced Pesticide Koshihikari'! (Tue Jun 09 2026 10:00:03 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Tue Jun 09 2026 10:00:03 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

2nd Kitchen, a catering company, will fully switch its staple food (rice) to 'Reduced Pesticide Koshihikari' from J-farm in Tanba Sasayama starting September 2025, and aims for sixth-sector industrialization by launching its own farm within 2026, in response to soaring rice prices. This initiative will ensure stable procurement and appropriate pricing, fulfilling its social mission to provide consistent safety and nutrition without increasing client burden.

AI Analysis

Frequently Asked Questions

Q: What is the main reason for 2nd Kitchen changing its rice procurement method?
A: To cope with recent soaring rice prices and supply instability, ensuring stable quality and pricing.
Q: What makes J-farm's rice special?
A: It's Koshihikari rice cultivated with reduced pesticides using organic fertilizer from Takasaka Chicken, known for its rich umami, sweetness, and deliciousness even when cold.
Q: What does sixth-sector industrialization specifically entail?
A: It involves integrating in-house production (primary industry), cooking and processing (secondary industry), and catering services (tertiary industry).
Q: What are the benefits for customers from this initiative?
A: It enables stable catering provision at prices unaffected by market fluctuations and the delivery of higher quality, safer ingredients.
Q: When is the own farm expected to start operations?
A: Operations are planned to commence within 2026.