At Triple Ginza, an eyewear store located along Sotobori-dori in Ginza 6-chome, we will be offering a campaign for one month from July 1, 2026 (Wed) to July 31, 2026 (Fri), where the option fee (10,000 yen) for Carl Zeiss photochromic lenses will be free. What are Photochromic Lenses? Photochromic lenses are lenses whose tint changes in response to the amount of UV light and temperature. They return to being nearly transparent in places without UV exposure, such as indoors. These convenient lenses serve a dual purpose, eliminating the need to switch between eyeglasses and sunglasses. What is Carl Zeiss? Founded in Jena, Germany, in 1846 by optician Carl Zeiss, it is one of the world's oldest optical equipment manufacturers. Currently, they produce cutting-edge eyeglass lenses, astronomical telescopes, microscopes, optical sights, and camera lenses, widely used in areas related to our lives such as medicine, the film industry, and automotive applications. It is an optical equipment manufacturer that continues to drive innovation to realize a better future. ZEISS PhotoFusion X "PhotoFusion X" is a photochromic lens uniquely developed by Carl Zeiss. It is characterized by faster color development and fading (change from dark to transparent) speeds than conventional photochromic lenses, and an original color lineup of seven shades. In addition to UV protection, they also feature blue light filtering, cutting over 20% of blue light indoors and 90% when the color is dark (blue light is cut by about 60% when dark). Gray Blue Extra Gray Pioneer Black Brown Burgundy Among the seven colors, the vibrant blue inspired by the Zeiss logo and the new burgundy, which subtly expresses individuality under sunlight, are highly recommended as they are colors not found in photochromic lenses from other manufacturers. ZEISS Adaptivesun While normal photochromic lenses are almost colorless indoors (when not exposed to UV light), ZEISS Adaptivesun is a revolutionary photochromic lens that