The 4th Boom is Here!! 30th Anniversary Tamagotchi x Pilkul 400 First Collaboration Realized! Popular Tamagotchi like Mametchi appear on 16 package types! Limited quantity release. Campaign to win popular products also held simultaneously
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Nissin York will launch its first collaboration campaign between its lactic acid beverage "Pilkul 400" and "Tamagotchi," celebrating its 30th anniversary, starting May 10, 2026. Leveraging Tamagotchi's rekindled popularity due to the Heisei Retro boom, the campaign targets multi-generational consumers with limited edition packages and a lottery to win luxurious merchandise.