Iodine Egg Hikari 50th Anniversary x Eiji Kotoge's 50th Birthday Celebration: Japan's First Branded Egg "Iodine Egg Hikari" Marks 50 Years! Eiji Kotoge of Viking, also turning 50 this year, Appointed as New CM Character
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Japan's first branded egg, "Iodine Egg Hikari," celebrates its 50th anniversary with the appointment of comedian Eiji Kotoge (also turning 50 this year) as its new commercial character. This collaboration aims to showcase the brand's renewed appeal and further enhance its market presence.