【Summer 2026 Beverage Trends】What Is 'Healthy Pleasure' Wellness Without Sacrifice? Prepare for Summer Early with Cold-Brew Herbal Tea, Market Surging 221% Year-on-Year!
NQ Score
89/100
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9
AI Summary (NQ-processed)
Nihon Ryokucha Center conducted a survey revealing the cold-brew herbal tea market has surged 221% year-on-year, driven by the rising 'Healthy Pleasure' trend that combines wellness with enjoyment.
AI Analysis
Frequently Asked Questions
- Q: What is the market growth rate of cold-brew herbal tea?
- A: From 2024 to 2025, the market size grew by approximately 221% year-on-year.
- Q: What is 'Healthy Pleasure'?
- A: A lifestyle that enjoys wellness without sacrifice, balancing taste and health.
- Q: What are the features of Pompador Cold Brew?
- A: It steeps in cold water in 5 minutes, has no added sweeteners, and is under 5kcal per serving.
- Q: Why is cold-brew herbal tea popular?
- A: It offers natural sweetness, low calories, refreshing taste, and is caffeine-free.
- Q: Who was surveyed?
- A: A 2025 survey of 417 men and women aged 20–60.