A New Summer Norm in Hiroshima!? Enjoy 'Cold Hot Springs' This Summer – #HiroshimaSummerOnsen Campaign Launch
NQ Score
84/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Hiroshima Prefecture, known for having Japan's highest number of cold mineral springs (below 25°C), launches the '#HiroshimaSummerOnsen' campaign to promote a new summer tradition: soaking in naturally cool, flowing hot springs. The initiative, now in its third year, invites visitors to tour seven designated facilities and earn the title of 'Hiroshima Summer Onsen Ambassador'.
AI Analysis
Frequently Asked Questions
- Q: What are Hiroshima's cold hot springs?
- A: Cold mineral springs (below 25°C), officially recognized as hot springs under Japanese law, offering naturally cool, flowing water even in summer.
- Q: How do I participate in the #HiroshimaSummerOnsen campaign?
- A: Visit 7 designated facilities, photograph the marker, and post on 'Nichinichi Washira' with the hashtag. Complete all 7 to become an ambassador.
- Q: What do I get as a Hiroshima Summer Onsen Ambassador?
- A: An official certificate and a limited-edition tenugui for the first 30 completers.
- Q: Are cold mineral springs really hot springs?
- A: Yes, they are legally recognized hot springs under Japan's Hot Springs Act.
- Q: When does the campaign end?
- A: The campaign runs from July 1 to September 30, 2026. Some facilities are closed in August.