Taiyo Bussan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo) announces that Mr. Takafumi Horie, an entrepreneur, has been appointed as a director following an extraordinary general meeting of shareholders held on June 30. To commemorate the appointment, a business strategy briefing and director appointment ceremony was held, featuring a symbolic presentation of a giant business card from Taiyo Bussan Co., Ltd. Representative Director and President Shinsuke Matsushima to Mr. Horie, signifying our new structure. Upon receiving the giant business card, Mr. Horie commented, "This is the first time I've received a business card this large." At the business strategy briefing, Mr. Hikaru, Executive Vice President, CMO of Ichigo Holdings Co., Ltd., which operates our subsidiary and delivery pizza chain 'Napoli no Kama,' made an entrance on a delivery bicycle. He tasted a pizza he supervised with Mr. Horie and discussed the appeal and development background of the new product. Mr. Hikaru and Mr. Horie pose for a commemorative photo with the "Addictive Two-Tone Pizza" supervised by Mr. Hikaru. Following this, the two engaged in a discussion themed "The Future of the Delivery Business." During the discussion, Mr. Horie mentioned new business development utilizing popular Chinese market products such as dried matsutake mushrooms and supplements. Meanwhile, Mr. Hikaru stated, "Rather than appealing to everyone, a strong appeal to a niche creates diffusion," emphasizing the importance of brand strategy starting with buzz. We ask for your continued support as our group company creates new services and business areas by merging Mr. Horie's resource procurement and business building capabilities with Mr. Hikaru's sensitivity to customer needs and marketing prowess. The press conference can be viewed in Mr. Hikaru's video here: https://youtu.be/31otZKBnM7g?si=f9U0WOfbqD9CX6i0