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A Home Center Without a Point System Proposes a New Store Visit Experience: "Earn Without Buying"

NQ Score 41/100
N1 Content Completeness 4

AI Summary (NQ-processed)

Home center 'Gooday' has launched 'Tamaly,' a point-collecting app that lets users earn coins even without making a purchase. Distancing itself from traditional point systems, it aims to attract customers and drive sales with a new customer contact model that turns store visits and daily actions into value.

AI Analysis

Frequently Asked Questions

Q: What is the Tamarie app?
A: It's a new point activity app provided by the home center Gooday, where you can earn coins through daily actions without purchasing products.
Q: Why did Gooday develop an app when they didn't have a points system?
A: To build a new relationship with customers where value can be accumulated even without purchasing, the app was developed with a reverse thinking approach, moving away from the traditional system where only buyers benefit.
Q: What happens to the coins I accumulate?
A: The accumulated coins can be exchanged for shopping vouchers and other items usable at Gooday stores. The goal is to create a system that encourages store visits and purchases.