A Home Center Without a Point System Proposes a New Store Visit Experience: "Earn Without Buying"
NQ Score
41/100
N1 Content Completeness
4
AI Summary (NQ-processed)
Home center 'Gooday' has launched 'Tamaly,' a point-collecting app that lets users earn coins even without making a purchase. Distancing itself from traditional point systems, it aims to attract customers and drive sales with a new customer contact model that turns store visits and daily actions into value.
AI Analysis
Frequently Asked Questions
- Q: What is the Tamarie app?
- A: It's a new point activity app provided by the home center Gooday, where you can earn coins through daily actions without purchasing products.
- Q: Why did Gooday develop an app when they didn't have a points system?
- A: To build a new relationship with customers where value can be accumulated even without purchasing, the app was developed with a reverse thinking approach, moving away from the traditional system where only buyers benefit.
- Q: What happens to the coins I accumulate?
- A: The accumulated coins can be exchanged for shopping vouchers and other items usable at Gooday stores. The goal is to create a system that encourages store visits and purchases.