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[Survey Report] More Women Want to 'Enhance Their Natural Eyebrows,' But What is the Solution to Eyebrow Care Concerns?

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Key facts

  • [Survey Report] More Women Want to 'Enhance Their Natural Eyebrows,' But What is the Solution to Eyebrow Care Concerns?
  • Keihodo Pharmaceutical Co., Ltd. announced the results of a survey on awareness and actual conditions of eyebrow care among 554 women aged 15-69 nationwide, along with consumer interviews conducted at the beauty event 'Creator Festival Hugkumi' held in Harajuku, Tokyo in May 2026. The survey revealed that while approximately 80% of women have some concerns about their eyebrows, and the desire for 'naturally growing eyebrows' increases with age, 86.6% of women are unaware that pharmaceutical products (Class 1 drugs) that promote eyebrow hair growth are commercially available. The proportion of women with hair growth concerns (thin, sparse, fine) remains flat at around 21-30% across all age groups, but nearly 60% of women in their 40s with such needs expressed interest in trying the product, highlighting that a lack of awareness is suppressing latent demand.
  • Source: PR TIMES
  • Date: Fri Jun 05 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Keihodo Pharmaceutical Co., Ltd. announced the results of a survey on awareness and actual conditions of eyebrow care among 554 women aged 15-69 nationwide, along with consumer interviews conducted at the beauty event 'Creator Festival Hugkumi' held in Harajuku, Tokyo in May 2026. The survey revealed that while approximately 80% of women have some concerns about their eyebrows, and the desire for 'naturally growing eyebrows' increases with age, 86.6% of women are unaware that pharmaceutical products (Class 1 drugs) that promote eyebrow hair growth are commercially available. The proportion of women with hair growth concerns (thin, sparse, fine) remains flat at around 21-30% across all age groups, but nearly 60% of women in their 40s with such needs expressed interest in trying the product, highlighting that a lack of awareness is suppressing latent demand.

Citation
[Survey Report] More Women Want to 'Enhance Their Natural Eyebrows,' But What is the Solution to Eyebrow Care Concerns? (Fri Jun 05 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Fri Jun 05 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Keihodo Pharmaceutical Co., Ltd. announced the results of a survey on awareness and actual conditions of eyebrow care among 554 women aged 15-69 nationwide, along with consumer interviews conducted at the beauty event 'Creator Festival Hugkumi' held in Harajuku, Tokyo in May 2026. The survey revealed that while approximately 80% of women have some concerns about their eyebrows, and the desire for 'naturally growing eyebrows' increases with age, 86.6% of women are unaware that pharmaceutical products (Class 1 drugs) that promote eyebrow hair growth are commercially available. The proportion of women with hair growth concerns (thin, sparse, fine) remains flat at around 21-30% across all age groups, but nearly 60% of women in their 40s with such needs expressed interest in trying the product, highlighting that a lack of awareness is suppressing latent demand.

AI Analysis

Frequently Asked Questions

Q: Who was the target of this survey?
A: The survey targeted 554 women aged 15-69 nationwide.
Q: When was the survey conducted?
A: It was conducted as an independent survey in March 2026.
Q: Where was the event held?
A: The event was held in Harajuku, Tokyo on May 30, 2026.