Domestic Mugwort Cultivation Begins on Idle Farmland in Shinshu-Yatsugatake. YOMOGI BASE, Aiming for Local Circulation with Mugwort, Holds "Mugwort Planting Event" on May 10th

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YOMOGI BASE has started cultivating domestic mugwort on idle farmland in Shinshu-Yatsugatake. They held a "Mugwort Planting Event" on May 10, 2026, aiming to create a business model that circulates the value of mugwort within the community, beyond just agricultural experience.

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YOMOGI BASE has started cultivating domestic mugwort on idle farmland in Shinshu-Yatsugatake. They held a "Mugwort Planting Event" on May 10, 2026, aiming to create a business model that circulates the value of mugwort within the community, beyond just agricultural experience.

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Source: https://prtimes.jp/main/html/rd/p/000000011.000172857.html | Date: Date unavailable

## Representative Explaining the Ecology of Mugwort YOMOGI BASE LLC (Headquarters: Suwa City, Nagano Prefecture; Representative Employee: Yazawa) gathered 14 participants on May 10, 2026, to plant mugwort seedlings on long-unused farmland at an altitude of 1200m at the foot of Yatsugatake in Fujimi Town, Nagano Prefecture. The event was organized by "YOMOGI BASE," a mugwort brand from Shinshu. The goal is not just an agricultural experience. It's about cultivating and delivering domestic mugwort—creating a business model that circulates value within the community. The product lineup includes lotion, balm, incense, moxa for moxibustion, and mugwort tea (including those not yet released). Centering on mugwort, YOMOGI BASE is embarking on a challenge from Shinshu-Yatsugatake to transform regional resources into regional value, spanning agriculture, traditional medicine, skincare, fragrance, food, and holistic wellness. ### Why Domestic Mugwort Now? The demand for mugwort has been continuously rising in recent years for moxa for moxibustion, skincare ingredients, and food. However, much of the domestic distribution relies on imported raw materials, and a stable supply of domestic mugwort is a common challenge in the processed food, acupuncture and moxibustion, and natural skincare markets. "We want to deliver domestic mugwort where you know where, who, and how it was cultivated." YOMOGI BASE started with this vision. The "Mugwort Planting Event" held this time is the first step in this initiative. ### Turning Idle Farmland into a "Place Where People Gather" Around Shinshu-Yatsugatake, there are scattered idle farmlands due to issues like labor shortages. YOMOGI BASE aims to revitalize these lands as mugwort fields, circulating regional resources into the regional economy. 14 participants joined the first "Mugwort Planting Event." While explaining the ecology of mugwort and the situation surrounding the domestic mugwort industry, all participants planted seedlings togeth

Domestic Mugwort Cultivation Begins on Idle Farmland in Shinshu-Yatsugatake. YOMOGI BASE, Aiming for Local Circulation with Mugwort, Holds "Mugwort Planting Event" on May 10th

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