On July 4th, "Fashion Repair Day," fitu will release an official statement on the price and value of repairs. We believe that mending should be considered not just for its affordability, but for the value it brings to craftsmanship, society, the environment, and the future. On July 4th, 2026, designated as "Fashion Repair Day," YOBOSHI LLC, which operates the online clothing repair service "fitu," will issue a statement regarding the pricing of clothing repairs and the value derived from the underlying craftsmanship, as well as the benefits to consumers, society, and the environment. To distribute this press release, fitu will utilize one instance of PR TIMES's usage-based plan, costing 33,000 yen (tax included). With 33,000 yen (tax included), one could place web advertisements or fund a discount campaign. However, this time, we have chosen to allocate this expense not for promoting products or campaigns, but to convey our philosophy on repairs to society. Our hope is that even one person who reads this message will slightly alter their perception from "It's natural for repairs to be cheaper than buying new." The next time clothes no longer fit or are damaged, before choosing to discard, sell, or replace them, we hope they will consider, just once, "Can this be repaired?" Our objective with this announcement is to foster such small attitudinal shifts in as many people as possible. ■ July 4th is "Fashion Repair Day" July 4th is designated as "Fashion Repair Day," a date chosen based on the Japanese wordplay "0704 = o-naoshi" (to repair). Established by Reform Studio Co., Ltd. and registered with the Japan Anniversary Association, its purpose is to promote the value of cherishing and using clothing, shoes, and bags for a long time. Coinciding with "Fashion Repair Day" on July 4th, 2023, fitu announced the launch of its width reduction and remake services, based on customer feedback. Three years have passed, and it is now 2026. This year, instead of introducing new se