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[[1 in 2 people "do not know" the difference in ingredients] Shifting perfume selection from "preference" to "ingredients". 100% natural essential oil brand "PIEFILI", born from the thought of filial piety, starts selling Mother's Day gifts from April 23.

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PIEFILI, a 100% natural essential oil brand, found via survey that over half of consumers don't know the difference in perfume ingredients. They are launching a Mother's Day gift campaign to promote natural scents.

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