From a Single Smoothie, More Children Dream of Becoming Farmers

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This article describes a project by Yutaka LLC to increase the number of children who aspire to be farmers. They aim to achieve this by connecting urban dwellers with producers through a smoothie stand called 'YAOYA' in Tokyo, allowing them to experience the story behind their food and fostering a desire to visit farms and meet the producers. The initiative seeks to transform encounters with valuable produce from special events into everyday occurrences, ultimately making farming a common and admired career choice for children.