Kaga City, Ishikawa Prefecture: Yamanaka Lacquerware Festival × Furusato Nozei | Smartly Bringing Home Tradition
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Kaga City, Ishikawa Prefecture, will host a Furusato Nozei booth at the 30th Yamanaka Lacquerware Festival (May 3rd-4th, 2026), introducing on-site payment via "ChoicePay" to enable easy purchase of traditional crafts. A LINE friend registration campaign offers discount coupons, promoting lacquerware's appeal to younger generations and tourists.