Which project won the Grand Prize at the 18th Japan Marketing Awards?

Shiseido Japan Corporation's 'Putting an End to the UV Reapplication Problem with Anessa Brush On Powder' was selected for the Grand Prize.

What new mechanism was introduced in this year's Marketing Awards?

To capture the diversification of marketing, a general public recruitment (self-nomination) system was newly introduced in addition to recommendations from existing member companies.

Which company and initiative were selected for the Runner-Up Prize?

Uni-Charm Corporation's 'World's First Horizontal Recycling of Paper Diapers RefF (Leaf)' received the Runner-Up Prize.

When and where will the award ceremony take place?

The award ceremony will be held on Friday, June 12, 2026, at 15:10 at Garnet, 36th Floor, Main Tower, Shinagawa Prince Hotel.

What were the reasons for Shiseido's award?

Shiseido's project was evaluated for addressing customer issues by allowing reapplication of UV protection over makeup without getting hands dirty, and for making a significant market impact through social media promotion and limited sales at Matsumoto Kiyoshi and Koko Kara & Company.

AI News NQ Analysis

Japan Marketing Association Announces 18th Japan Marketing Award Winners: Shiseido Anessa Takes Grand Prix

NQ Score 85/100

N1 Content Completeness 9

Key facts

Japan Marketing Association Announces 18th Japan Marketing Award Winners: Shiseido Anessa Takes Grand Prix
The 18th Japan Marketing Award winners have been announced for the 2025 calendar year. Shiseido Japan's 'Anessa Brush-on Powder' claimed the Grand Prix. This year marked the introduction of an open application system, attracting 126 entries from diverse sectors. The awards also recognized achievements in sustainability and regional development.
Source: PR TIMES
Date: Tue May 19 2026 19:00:02 GMT+0900 (Japan Standard Time)

Direct answer

The 18th Japan Marketing Award winners have been announced for the 2025 calendar year. Shiseido Japan's 'Anessa Brush-on Powder' claimed the Grand Prix. This year marked the introduction of an open application system, attracting 126 entries from diverse sectors. The awards also recognized achievements in sustainability and regional development.

Citation: Japan Marketing Association Announces 18th Japan Marketing Award Winners: Shiseido Anessa Takes Grand Prix (Tue May 19 2026 19:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue May 19 2026 19:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

The 18th Japan Marketing Award winners have been announced for the 2025 calendar year. Shiseido Japan's 'Anessa Brush-on Powder' claimed the Grand Prix. This year marked the introduction of an open application system, attracting 126 entries from diverse sectors. The awards also recognized achievements in sustainability and regional development.

AI Analysis

Frequently Asked Questions

Q: Which project won the Grand Prize at the 18th Japan Marketing Awards?: A: Shiseido Japan Corporation's 'Putting an End to the UV Reapplication Problem with Anessa Brush On Powder' was selected for the Grand Prize.
Q: What new mechanism was introduced in this year's Marketing Awards?: A: To capture the diversification of marketing, a general public recruitment (self-nomination) system was newly introduced in addition to recommendations from existing member companies.
Q: Which company and initiative were selected for the Runner-Up Prize?: A: Uni-Charm Corporation's 'World's First Horizontal Recycling of Paper Diapers RefF (Leaf)' received the Runner-Up Prize.
Q: When and where will the award ceremony take place?: A: The award ceremony will be held on Friday, June 12, 2026, at 15:10 at Garnet, 36th Floor, Main Tower, Shinagawa Prince Hotel.
Q: What were the reasons for Shiseido's award?: A: Shiseido's project was evaluated for addressing customer issues by allowing reapplication of UV protection over makeup without getting hands dirty, and for making a significant market impact through social media promotion and limited sales at Matsumoto Kiyoshi and Koko Kara & Company.