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Wang Steak Partners with National Palace Museum to Launch "National Treasure Feast"; Qing Huajiao Aims for Over 100 Million Yuan in Revenue This Year

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Wang Steak group's brand Qing Huajiao is collaborating with the National Palace Museum for the "National Treasure Feast," inspired by three national treasures. The brand also anticipates exceeding 100 million yuan in revenue this year and plans further expansion.

AI Analysis

Frequently Asked Questions

Q: What are the three national treasures that inspired the thematic set menu of the 'National Treasure Feast'?
A: The thematic set menu was inspired by the Meat-shaped Stone, Jadeite Cabbage, and Mao Gong Ding from the museum.
Q: Until when will the Qing Huajiao stores exhibit the national treasures, calligraphy, and paintings?
A: Wang Steak group announced that all 15 stores across Taiwan will exhibit these items from now until December 31st.
Q: How many more branch locations does Qing Huajiao expect to open this year, and where will they focus?
A: Qing Huajiao expects to open 2 to 3 more locations this year, primarily focusing on department stores.
Q: What operational milestone and annual growth rate is the Qing Huajiao brand expected to achieve this year?
A: The brand's annual revenue is expected to break 100 million yuan for the first time, with an estimated growth rate of 3 to 5 percentage points.
Q: Why does the Wang Steak group have no current plans to increase prices despite raw material price hikes?
A: This is due to their purchasing scale advantage and bulk purchasing preparations that secured raw material inventory exceeding half a year.