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Korean Museums Shed Stuffy Image: 'Kpop Demon Hunters' Boost Merchandise Sales, Becoming MZ Generation's Favorite

NQ Score 80/100

AI Summary (NQ-processed)

The Korean National Museum Cultural Foundation's brand 'MU:DS' has become a new paradigm for cultural heritage utilization, achieving significant growth by appealing to the MZ generation through collaborations with K-pop idols and the movie 'Kpop Demon Hunters.' Last year, the National Central Museum saw a record 6.5 million visitors and merchandise sales of 41.3 billion Korean Won.

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Frequently Asked Questions

Q: What is the name of the museum merchandise brand operated by the National Museum Cultural Foundation in Korea?
A: The museum merchandise brand operated by the National Museum Cultural Foundation is called 'MU:DS'.
Q: How much revenue did Korean museum merchandise generate last year, and what is the equivalent in New Taiwan Dollars?
A: Last year, Korean museum merchandise generated 41.3 billion Korean Won, approximately 900 million New Taiwan Dollars in revenue.
Q: Which BTS member expressed interest in the 'Pensive Bodhisattva' national treasure, leading to increased merchandise sales?
A: BTS leader RM expressed his fondness for the 'Pensive Bodhisattva' national treasure, boosting sales of related merchandise.
Q: What film contributed to the popularity of museum merchandise such as the 'Magpie Tiger Keychain' in Korea?
A: The film 'Kpop Demon Hunters' contributed to the popularity of merchandise like the 'Magpie Tiger Keychain' in Korea.
Q: What has been the annual growth rate of the National Museum's merchandise revenue over the past three years?
A: The National Museum's merchandise revenue has maintained a 40% growth rate annually over the past three years.