Turning snowy landscapes into life's greatest stage. Transforming heavy snow from a disadvantage into a production for Japan's most beautiful Coming-of-Age ceremony. "#FurisodeGram Sapporo," Hokkaido's largest specialty store for furisode kimonos, has decided on the new theme for the 2027 and 2028 Coming-of-Age ceremonies: **"Heroine of the Snow Country."** Every year, many new adults experience Hokkaido's Coming-of-Age ceremony. "The snow is difficult." "It's cold." "The footing is bad." We wanted to turn these uniquely Hokkaido challenges into "charms." A photo that can only be taken in snowy Hokkaido. A furisode that stands out against a pure white snowy landscape. A winter morning where even your breath looks beautiful. There is a once-in-a-lifetime Coming-of-Age ceremony that can only be captured in Hokkaido. Therefore, #FurisodeGram Sapporo has named the concept for the 2027 and 2028 Coming-of-Age ceremonies "Heroine of the Snow Country." Snow is a special stage unique to Hokkaido. There are many furisode stores across the country. However, there are very few stores that produce Coming-of-Age ceremonies with a theme centered on a world unique to snow country. Possible only in Hokkaido: - Location photoshoots in snowy landscapes - Proposals for white, red, and black furisode that stand out against the snow - Pre-ceremony photoshoots utilizing the winter sky - Coming-of-Age ceremony coordination that is easy to walk in even on snowy roads - Styling that considers cold weather countermeasures We will promote "Celebrating Coming-of-Age in Snow Country" as a brand. Towards a Coming-of-Age ceremony where you can say, "I'm glad it snowed." In Hokkaido, it is not uncommon for it to snow on the day of the Coming-of-Age ceremony every year. While many people feel "It's a shame about the snow," We aim for a Coming-of-Age ceremony where "It became the best memory because it snowed." From Hokkaido to the whole country. The culture, beauty, and Coming-of-Age ceremonies of s