Creating a New Coming-of-Age Ceremony Culture for the Reiwa Era with SNS, AI, and New Values #FurisodeGram "#FurisodeGram," which operates a nationwide furisode rental business as an affiliated project of the General Incorporated Association Japan Miss Contest Association, has challenged the revision of various common practices in the furisode industry in just four years since its founding. The Coming-of-Age Ceremony is originally an important milestone in life, a once-in-a-lifetime event. However, for many years in the furisode industry, the following ideas have been common: - Parents choosing the furisode - High and unclear pricing systems - Customer acquisition centered on paper catalogs - Styles proposed by the store - The Coming-of-Age Ceremony is "a day to attend the ceremony." #FurisodeGram is reviewing these common practices and continuing to propose new Coming-of-Age Ceremony cultures tailored to the Reiwa generation. Miss Universe 2025 Japan National Director Kaori Hashimoto SNS Takes Center Stage in Furisode Selection In recent years, it has become commonplace for the Coming-of-Age Ceremony generation to gather information on Instagram and TikTok. From its inception, #FurisodeGram has focused on SNS operations, breaking away from traditional paper-based customer acquisition. By continuously sharing realistic coordination from store staff and actual customers, the company has gained support from many young people. Currently, the total SNS reach has grown to several million people per month, supporting a new purchasing behavior where "people first look at SNS when searching for furisode." From Parental-Led to Daughter-Led Furisode Selection Previously, it was common for parents to lead the furisode selection process. However, we are now in an era where the person celebrating their Coming-of-Age Ceremony gathers information on SNS and chooses their preferred style themselves. #FurisodeGram respects diverse values such as: - White furisode - Muted color furis