[Emergency Joint Statement] IMA and 38 Major Domestic Tea Trading Companies Jointly Issue Statement for the Healthy and Sustainable Development of the Global Matcha Market
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83/100
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90
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The non-profit International Matcha Association (IMA), together with 38 major Japanese tea trading companies, issued an "Emergency Joint Statement" on May 5, 2026, to address structural challenges in the global matcha market, such as strained production/distribution systems, quality-price inconsistencies, and increasing trade uncertainties. The statement proposes four basic principles—fair trade, quality-price consistency, securing a sustainable business environment, and responsibility to the entire market—calling for responsible actions from all stakeholders.